PROJECT no 2016/013898
SUPPORT UNDER THE INCENTIVES SYSTEM FOR QUALIFICATION AND INTERNATIONALIZATION OF SMALL AND MEDIUM-SIZED ENTERPRISES (SME)Total investment: 707.530,72€
Eligible investment 658.168,28€
FEDER not-refundable incentive: 282.594,37€
FSE not-refundable incentive: 18.108,47€
Central Lobão considers this project an important instrument to support the consolidation of the internationalization and prospecting of clients in new foreign markets, with the aim of increasing the volume of exportation in the total of its revenue.
Thus, it is intended to follow a market development strategy based on geographic diversification and entry into new markets where there is currently no presence or where it is not very expressive.
Under this project, publicity actions are being supported during football matches of the Portuguese Championship Premier League, which are also broadcasted on Portuguese-speaking International channels, among others, with greater visibility in Portuguese-speaking African countries and in countries where the Portuguese community has a strong presence. The publicity / communication actions supported by this project also include the creation of both catalogues and autonomous websites for its own brands.
This project also supports the attendance of the company in several international events, with the purpose of promoting its own brands, increasing the visibility and notoriety of both company and brands, simplifying the approach to potential clients.