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PROJETO: POCI-02-0752-FEDER-042073 Financial support under the Business Incentive Scheme - Internationalisation of SMEs Total cost: 494.935,00€ Application date (2018-10-30) |
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The company considers this project an important instrument to support the consolidation of internationalization and prospecting for customers in new external markets, with the aim of increasing the proportion of exports in its total business turnover.
The general purpose is to follow a market development strategy based on geographic diversification and entry into new emerging markets where there is currently no or little presence.
This project also involves advertising at an international level, in the press, in-store visibility, digital format and TV.
In this context, the company has made several investments with the aim of projecting the image of its own brands in the commercial areas of its clients.
Central Lobão, through its own brand named VITO, has sponsored the FIFA Club World Cup, as well as the rally driver Orlando Batina with several participations in international competitions. The advertising/communication actions supported by this project also cover the production of catalogues and expenses associated with autonomous websites for their own brands.
This project supports the company's participation in various international exhibition events, with the aim of promoting its own brands, increasing the visibility and notoriety of the company/brands and making it easier to approach potential customers.
PROJECT NAME| CENTRAL LOBÃO WAREHOUSE MANAGEMENT SYSTEM I4.0
PROJECT CODE | POCI-02-0853-FEDER-047534
MAIN GOAL | Boosting the Competitiveness of SMEs
BENEFICIARY ENTITY | CENTRAL LOBÃO - FERRAMENTAS ELÉCTRICAS S.A.
APPROVAL DATE | 2020-12-22
START DATE | 2019-08-12
CONCLUSION DATE | 2021-08-11
TOTAL ELIGIBLE COST | 980.477,51 EUR
FINANCIAL SUPPORT FROM THE EUROPEAN UNION | 245.119,38 EUR
PROJECT DESCRIPTION | This project focuses on radically changing the entire process by creating a new operating area with buffer functions that, together with the introduction of i4.0 information technology applied to the processes, will give the company greater capacity and operational flexibility.
PROJECT NAME | Development of an international promotion plan to reinforce the company's presence on foreign markets, enhancing the national offer.
PROJECT CODE | POCI-02-0752-FEDER-013898
MAIN GOAL | Boosting the Competitiveness of SMEs
BENEFICIARY ENTITY | CENTRAL LOBÃO - FERRAMENTAS ELÉCTRICAS S.A.
APPROVAL DATE | 22-12-2015
START DATE | 08-12-2015
CONCLUSION DATE | 31-12-2017
TOTAL ELIGIBLE COST | 658.168,28 EUR
| FINANCIAL SUPPORT FROM THE EUROPEAN UNION: | FEDER | 282.594,37 EUR |
| FSE | 18.108,47 EUR |
PROJECT DESCRIPTION | This will be an integrated project that CENTRAL LOBÃO intends to implement and that will have the purpose of offering the company the possibility to promote, in an innovative way, its brands, products, capacities, know-how, technology, competitive characteristics and innovations. This factor, together with investment in specific Professional Training related to the company's business processes and practices and the mobilisation of qualified human resources, is essential for the success of this project. Within the scope of this project, advertising actions were supported during the Primeira Liga (national championship) football matches that are also broadcast on the Portuguese language international channels, among others, with greater visibility in the PALOP (Portuguese-speaking African countries) countries and in countries where the Portuguese community has a strong presence.
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